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Bring back the runners’ hi

I’ve been running all my life.
I’ve run on all continents.
And as it turns out I’ve been part of three “waves of running”.

So it won’t come as a surprise that I’m a big fan of running and a big fan of runners. And I surf every wave of running: the first primitive wave where you’d be called names, the second one, joining many big running events and marathons and the current third one, driven by social media running and concept runs. And I like every next wave better than the one before: more people running, more ways to run, more gear and more events.

I like everything new, accept for one thing: runners have stopped greeting each other. They don’t wave to each other anymore. The first wave of running were a tight bunch of die hards and they were few. They connected to each other, not at big events and not through social media, but on the street through a simple “hi” or a nod of the head.
I know society has changed and I feel a little melancholic for bringing this up: but I miss the runners greeting!

So I would like to bring the the “runners’ hi” back into fashion. I’m certain you would enjoy being greeted as well, so spread the love and pay it forward: when you go out for a run, say hi (or wave or nod your head) to the runners you see. Let’s make running even a bit more fun for everyone.

Bring back the #runnershi

Ps: of course it’s nice to greet the people bringing the mail, picking up the garbage and the ones giving you way as well!

Bring back the runners’ hi

I’ve been running all my life.
I’ve run on all continents.
And as it turns out I’ve been part of three “waves of running”.

So it won’t come as a surprise that I’m a big fan of running and a big fan of runners. And I surf every wave of running: the first primitive wave where you’d be called names, the second one, joining many big running events and marathons and the current third one, driven by social media running and concept runs. And I like every next wave better than the one before: more people running, more ways to run, more gear and more events.

I like everything new, accept for one thing: runners have stopped greeting each other. They don’t wave to each other anymore. The first wave of running were a tight bunch of die hards and they were few. They connected to each other, not at big events and not through social media, but on the street through a simple “hi” or a nod of the head.
I know society has changed and I feel a little melancholic for bringing this up: but I miss the runners greeting!

So I would like to bring the the “runners’ hi” back into fashion. I’m certain you would enjoy being greeted as well, so spread the love and pay it forward: when you go out for a run, say hi (or wave or nod your head) to the runners you see. Let’s make running even a bit more fun for everyone.

Bring back the #runnershi

Ps: of course it’s nice to greet the people bringing the mail, picking up the garbage and the ones giving you way as well!

02:54 pm, BY gijsbregt Comments

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News in general doesn’t matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import.
Evan Williams on the current state of media. I’d call this the sportification of news: news (has become) as sports. The papers as the scoreboard of life…
http://techcrunch.com/2013/09/14/twitter-co-founder-evan-williams-lays-out-his-vision-for-medium/

09:33 am, BY gijsbregt Comments

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Nike introduces Nike+ Move app on new iPhone 5s

I’m looking forward to iPhone 5s with CoreMotion: NikeFuel and all other activity trackers will come embedded in the phone. This means mass adoption of Quantified Self. In a tweet Nike already hinted at their first app built for iPhone 5s CoreMotion: “an introductory experience” to NikeFuel. 
 
So now the iPhone does what the NikeFuel band does, urging Nike to bring the next more elaborate version of the Fuel band. Also Nike will make the current app “band-free”, i.e. more like Moves app and Human.co. And on the other hand: maybe Apple will set the CoreMotion chip “free” from the iPhone in the near future and make an own smart activity tracker or iWatch.

Nike introduces Nike+ Move app on new iPhone 5s

I’m looking forward to iPhone 5s with CoreMotion: NikeFuel and all other activity trackers will come embedded in the phone. This means mass adoption of Quantified Self. In a tweet Nike already hinted at their first app built for iPhone 5s CoreMotion: “an introductory experience” to NikeFuel.

So now the iPhone does what the NikeFuel band does, urging Nike to bring the next more elaborate version of the Fuel band. Also Nike will make the current app “band-free”, i.e. more like Moves app and Human.co. And on the other hand: maybe Apple will set the CoreMotion chip “free” from the iPhone in the near future and make an own smart activity tracker or iWatch.

08:08 am, BY gijsbregt Comments

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The September Issue
Boy oh boy, so much great music these weeks, I compiled some for you all: Arctic Monkeys, Gregory Porter, The Weeknd, Holograms and more…
“Simmer down & pucker up!”

(Source: Spotify)

08:00 pm, BY gijsbregt Comments
gijsbregt [music] [spotify]

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Presentation on the sports consumer of the future

In 2013 I’ve been doing a quite some presentations on the sports consumer of the future, both in general and focused on separate sports (running, cycling, swimming, football). I follow three customer journeys: a fan who visits to the stadium, a fan who stays at home and an amateur athlete going out for a run. Check out the presentation below.

10:23 am, BY gijsbregt Comments

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MyFitnessPal is the excellent platform for quantified sponsoring

40 million plus users. The health app MyFitnessPal has an amazing number of users, more than Runkeeper or Runtastic or Nike Plus. Those last three work on the output of getting fit: burning more calories through activities. MyFitnessPal works on the input of getting fit: eating less.

As I predicted, quantified sponsoring is going to be big in the coming years. Multinationals, especially the calorie producing ones, will feel the heat of the obesity epidemic and will start to promote a healthy lifestyle. Thus they will invest in platforms that help people get to this lifestyle. And it’s the simple equation “calories burned -/- calories eaten > 0” that is the basis of a healthy lifestyle. Runkeeper already has seemless integration with MyFitnessPal. This combined platform might be the winner the dollar spending multinationals are looking for.

That’s what I think and that’s probably what invester Kleiner Perkins thought when they invested $ 18 million in MyFitnessPal.

09:23 am, BY gijsbregt Comments

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He ran not for crypto-religious reasons, but to win races, to cover ground fast. Not only to be better than his fellows, but better than himself. To be faster by a tenth of a second, by an inch, by two feet or two yards, than he had been the week or year before. He sought to conquer the physical limitations placed upon him by a three-dimensional world (and if Time is the fourth dimension, that too was his province). If he could conquer the weakness, the cowardice in himself, he would not worry about the rest; it would come. Training was a rite of purification; from it came speed, strength. Racing was a rite of death; from it came knowledge. Such rites demand, if they are to be meaningful at all, a certain amount of time spent precisely on the Red Line, where you can lean over the manicured putting green at the edge of the precipice and see exactly nothing.

Excerpt From: John L. Parker. “Once a Runner.”

Check out this book on the iBookstore: https://itunes.apple.com/us/book/once-a-runner/id381897576?mt=11


07:39 pm, BY gijsbregt Comments

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FS1 will be the new household name in sports in the US. Should ESPN be worried?
In three weeks Fox Sports 1 will launch and it has spent already more than $ 9 billion (!) on sports rights. That is comparable to ESPN. FS1 will reach 90 million homes, again comparable with ESPN’s 100 million homes. So ESPN has a real competitor at its hands…
When your read this extensive article on businessweek, you might actually think they do. It is a good read on the years of preparation Fox took to get FS1 going: the hoarding of the rights, the huge risks in the investment, the teaming up of all stars from its businesses in Europe and Australia and from competitors in the US and even Canada. The careful development of the sentiment of the channel (fun will be a key element). You might think that ESPN is entering a fierce competition to keep its yearly $ 9 billion in revenues.
And they might, as far as it concerns TV, the medium that most people still use to still their sports appetite. As the figure above shows, the rights have been divided quite evenly. But ESPN has great events (X-games), great apps on all platforms, terrific social media presence and most importantly a great portfolio of blogs and websites. Grantland for example, and it recently acquired the sports number crunching blog of Nate Silver.
So yes, ESPN will have to pay a lot more for the sports rights. This will hurt its business. And it will lose share of market on TV. But FS1 is a oversized startup, one to watch out for, but nothing more. Certainly when ESPN keeps on investing in its powerful innovations the sports media mogul has been known for.

FS1 will be the new household name in sports in the US. Should ESPN be worried?

In three weeks Fox Sports 1 will launch and it has spent already more than $ 9 billion (!) on sports rights. That is comparable to ESPN. FS1 will reach 90 million homes, again comparable with ESPN’s 100 million homes. So ESPN has a real competitor at its hands…

When your read this extensive article on businessweek, you might actually think they do. It is a good read on the years of preparation Fox took to get FS1 going: the hoarding of the rights, the huge risks in the investment, the teaming up of all stars from its businesses in Europe and Australia and from competitors in the US and even Canada. The careful development of the sentiment of the channel (fun will be a key element). You might think that ESPN is entering a fierce competition to keep its yearly $ 9 billion in revenues.

And they might, as far as it concerns TV, the medium that most people still use to still their sports appetite. As the figure above shows, the rights have been divided quite evenly. But ESPN has great events (X-games), great apps on all platforms, terrific social media presence and most importantly a great portfolio of blogs and websites. Grantland for example, and it recently acquired the sports number crunching blog of Nate Silver.

So yes, ESPN will have to pay a lot more for the sports rights. This will hurt its business. And it will lose share of market on TV. But FS1 is a oversized startup, one to watch out for, but nothing more. Certainly when ESPN keeps on investing in its powerful innovations the sports media mogul has been known for.

10:23 pm, BY gijsbregt Comments

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Marginal gains theory in sports

“Life’s this game of inches. One half-second too slow, too fast and you don’t quite catch it. The inches we need are everywhere around us.”

A great quote by Al Pacino’s character in Any Given Sunday. The movie is about NFL football, but could be about any sports. In the current era empirical research such as virtual testing (CAD/virtual models), rapid prototyping (with 3D printing) and data crunching A/B tests are as important as traditional fundamental and theoretical sports science.

Even more important: numbers, tests, marginal gains, all of them are more important than that old “wisdom” of sports: gut feeling of coaches. Or they should be more important, in theory anyway…

09:30 pm, BY gijsbregt Comments

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My short comments on the “athletes get threats in the social media” debate.

http://nos.nl/op3/uitzending/10814-nos-op-3-10-juli-2013.html

In short:
1) get trained (mostly for good, also for bad)
2) be prepared when something happens (block & neglect or report)

My short comments on the “athletes get threats in the social media” debate.

http://nos.nl/op3/uitzending/10814-nos-op-3-10-juli-2013.html

In short:
1) get trained (mostly for good, also for bad)
2) be prepared when something happens (block & neglect or report)

08:18 am, BY gijsbregt Comments