We feel that sports rights are the most valuable commodity in media.
— John Skipper
Should Twitter provide instruments against trolling athletes? -
Athletes leaving Twitter because of trolls.
It’s not yet a trend, but is picking up. After being harassed on Twitter, athletes (or really anyone else) have few options: ignore, report, counter attack or leave Twitter.
Reporting is a slow process and usually the damage is done, before the process has been finished. Counter attack always equals abuse of media power. Frustrated as athletes may be, it should never have to come to that. Ignoring (and blocking + reporting) seems the only feasible option, besides entirely shutting down the Twitter account.
Even though athletes should be trained extensively in the use of social media, I think the ignoring option is too weak. I agree with Bill Voth: Twitter should lead the way and fix this problem. Bill doesn’t offer any solution and I also think there is no easy way, but enhancing the report button should be step 1: like a hotline for harassment. With direct (real time to use Twitter vocabulary) consequences for the trolls.
Twitter: take your responsibility and help the athletes (and help us people who help athletes on Twitter and) who make Twitter great.
Today Mayor Bloomberg joined the Manchester City players who are in town for a friendly game at Yankee Stadium and some future pros to celebrate that Major League Soccer will be bringing a team to NYC!
Arab money, English soccer/football wit, Bronx sports marketing prowess and a Queens park. New York City Football Club will be a melting pot just New York City it self.
ESPN to lay off 400 plus people - the end of sport's immunity is near -
Long sports has been held as the last stand for the classic value of content. Many reasons have been concocted to explain why sports would hold value in a world where all value of content is eroding.
This weeks ESPN is laying off hundreds of people to make up for the extreme rights packages they have bought. Again a sign that sports will be no exception to the disruptive force of Internet, just like news and music. Where music is trying to reinvent it self and news is openly struggling, sports just looks back in nostalgia. And depend on sheiks to pay for the high salaries of their stars.
Sports is no anomaly. Sports will have to face the disruptive force of the Internet. Sponsors change to purpose over sports, banks are no longer able to finance and governments hesitate to subsidize.
Sports needs a creative renaissance.
Blog will eat itself (or the danger of big numbers) -
Great blog on the notion that numbers are not what makes a blog important: “hits stands for How Idiots Track Success.”
Seems to be a revival of the niche power and (with that) an aversion for popular blog antics (10 ways how you can…). Might even be accelerated by Yahoo buying Tumblr.
My two cents: always go for the good story YOU want to tell, regardless of SEO, smart titles and simple lists. But do write engaging, even it is just a small group you’re engaging.
Short is good, shorter = best
Twitter & ESPN deepen their collaboration and especially focus on in-tweet TV content, says the WSJ.
Thus returns a concept I developed for the Dutch FA more than 18 months ago to the eye of world.
The future of sponsoring ROI lies in changing lives -
It is one of my sporting mantra’s: watching sports is great, doing sports is better. With the fast rise of corporate social responsibility in sponsoring, the next step is measuring the impact of this type of sponsoring: not in financial ROI but in true changed behaviour.
More and more the indicators for a succesful sponsorship will be measured in actual actions. How many people took the beginning class running? How many took the stairs? How many quit smoking? Take the bike to work?
With the exponential growth of bodily data, the real impact of those actions can be easily quantified: in calories, in fuels or in new metrics still to be devised. I foresee a near future where “obesity creating” companies have to proof that the output of calories (burning them during sports or other activities) is higher than the intake of calories (drinking soda or eating hamburgers), on an individual level.
[calory output by sports] - [calory input by food/drink] > 0
The future of sponsoring lies not in exposure nor in engagement, it lies in changed behaviour and mostly in behaviour for the good.
To manage this paradigm shift many tools and platforms will emerge, focused on measuring, quantifying, aggregating, providing feedback, motivating and more. Sprout at work is one of the examples and Nike is buying in.
- sports business
- sports marketing
- media & sports
- sponsoring & activation
- sports tech/innovation
I’m looking for forward thinkers, people with a “next” focus. Thx!
Vibrating chairs as an answer to the home stadium -
The man cave (at home, wifi, 3D/HD, rest room near) is beating the traditional stadium visit. There are some concepts to turn the home tide, like this one with chairs that vibrate when something exciting happens on the pitch.
Great idea, but who will pay for those expensive stadiums?