The Royal Dutch Football Association (KNVB) had a premiere yesterday: the entire training of “Orange” the Dutch first football team has been streamed live on YouTube. During a training in the famous Wembley stadium, the activities of superstars such as Robin van Persie, Wesley Sneijder and Arjan Robben could be viewed by every one, unfiltered.
The innovative experiment had been announced via a small press release and more important: many of the football players them selves mentioned the broadcast in their own social media.
In total 35.000 viewers watched the live stream for an average of 13 minutes, with at the maximum 8.700 concurrent viewers. After broadcasting the friendly of the Orange ladies a few weeks before, this was a second YouTube live stream experiment for the KNVB. The Dutch FA is also experimenting with the distribution on YouTube of short highlight clips during the match. The experiments will be evaluated later this year.