In a blogpost YouTube let’s us know that direct payment for subscribing to YouTube channels is being rolled out now. Content owners/creators now have more (and most certainly: better) options to monetize their content. Not only advertisement, in content sponsoring/product placement, but also direct payment as a monhtly subscription.

It will be only a matter of time before pay per view will be added as an option as well. Sports organizations who are distributing tons of high quality content via YouTube now (see for example the MLB and IOC), have a solid new stream of income to pay for their expensive content.

How bright the future will be depends on one factor: are people willing to pay in the perceived free environment that YouTube is.

Hat tip to Francisco.

The Royal Dutch Football Association (KNVB) had a premiere yesterday: the entire training of “Orange” the Dutch first football team has been streamed live on YouTube. During a training in the famous Wembley stadium, the activities of superstars such as Robin van Persie, Wesley Sneijder and Arjan Robben could be viewed by every one, unfiltered.

The innovative experiment had been announced via a small press release and more important: many of the football players them selves mentioned the broadcast in their own social media.

In total 35.000 viewers watched the live stream for an average of 13 minutes, with at the maximum 8.700 concurrent viewers. After broadcasting the friendly of the Orange ladies a few weeks before, this was a second YouTube live stream experiment for the KNVB. The Dutch FA is also experimenting with the distribution on YouTube of short highlight clips during the match. The experiments will be evaluated later this year.

Lions Roar by First Aid Kit live in the Paradijskerk, Rotterdam.

Live from First Aid Kit the song Wolf at the Paradijskerk in Rotterdam

Piano man on market (john brothers piano company) at Market St. | gijsbregt

Live on Market Street in San Francisco
Find an article on the boys here.